The most important place to advertise your business is on the front of your shop or premises. Shop front signs provide the customer with a way of recognising your business. Shop front signs also provide a perfect opportunity to advertise your service to your local market. Although you may have many services or details that you want to display it is important that you don’t make your sign overly ‘busy’. The aim of a shop front sign is to ensure that customers can find you and that your branding and service becomes familiar to them.